Plain Thoughts Blog

on marketing, media and communication

Archive for August, 2008

Take the weekend off, that’s an order

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By peterurban - August 25th, 2008

My bosses here at Plainpeak Inc. are passionate, committed workaholics, whom I’ve caught at the office on late Saturday evenings more than once, so this article is for them: How to Shut Off Your Job for the Weekend.
The tips they provide for a commitment and guilt-free weekend away from the office are very helpful it [...]

Tech businesses are like roid monkeys

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By Christy - August 25th, 2008

A business needs balance just like a person needs balance. This is especially true for a tech-based business. Most tech businesses are very process focussed and technology focussed with little effort placed on sales and customer service. Recently, I had the experience of printing a banner through a local print shop. The quality of the [...]

Guilt-free indulgence

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By Christy - August 15th, 2008

I’m a student of human nature and it is fascinating to me to see how certain marketing techniques seem to really work on the human brain. One of these techniques is the Starbucks card. On many occasions I’ve been out with a friend to Starbucks and they’ve whipped out their Starbucks card when it came [...]

Why your logo should cost more than your lunch

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By peterurban - August 13th, 2008

It always amuses me when I visit one of the graphic design contest sites that wander around the web. Every time I do, I see various contests being started by people with text such as “The winning logo designer will be given $120 USD via PayPal when the contest ends on September 9th. Good luck [...]

This is your brain on marketing

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By peterurban - August 12th, 2008

Surfing recently (my new favorite thing to do online), I ran across a Neuroscience Marketing blog. My attitude towards the effectiveness of advertising and marketing is skeptical at best when it comes to my own consumption, so I found some of the cool facts in this blog not only provocative and interesting but also [...]

Your secret weapon

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By Christy - August 8th, 2008

Growing your business SMART really comes out of living your life with awareness. Today I want to explore the topic of life balance and share with you my thoughts, revelations and inspirations.
As I’ve grown older I’ve begun to look at things like work, after work, exercise, eating, and spending time with friends and family in [...]

Getting customers to do your work for you

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By peterurban - August 5th, 2008

It’s a well known fact that how a business interacts with its customers is crucial to its success. Part of it is how you respond to a question or concern that your customer has – but businesses also have to be able to draw the visitor’s attention. One way of doing this is simply by [...]