Archive for August, 2008Take the weekend off, that’s an orderMy bosses here at Plainpeak Inc. are passionate, committed workaholics, whom I’ve caught at the office on late Saturday evenings more than once, so this article is for them: How to Shut Off Your Job for the Weekend. Tech businesses are like roid monkeysA business needs balance just like a person needs balance. This is especially true for a tech-based business. Most tech businesses are very process focussed and technology focussed with little effort placed on sales and customer service. Recently, I had the experience of printing a banner through a local print shop. The quality of the [...] Guilt-free indulgenceI’m a student of human nature and it is fascinating to me to see how certain marketing techniques seem to really work on the human brain. One of these techniques is the Starbucks card. On many occasions I’ve been out with a friend to Starbucks and they’ve whipped out their Starbucks card when it came [...] Why your logo should cost more than your lunchIt always amuses me when I visit one of the graphic design contest sites that wander around the web. Every time I do, I see various contests being started by people with text such as “The winning logo designer will be given $120 USD via PayPal when the contest ends on September 9th. Good luck [...] This is your brain on marketingSurfing alltop.com recently (my new favorite thing to do online), I ran across a Neuroscience Marketing blog. My attitude towards the effectiveness of advertising and marketing is skeptical at best when it comes to my own consumption, so I found some of the cool facts in this blog not only provocative and interesting but also [...] Your secret weaponGrowing your business SMART really comes out of living your life with awareness. Today I want to explore the topic of life balance and share with you my thoughts, revelations and inspirations. Getting customers to do your work for youIt’s a well known fact that how a business interacts with its customers is crucial to its success. Part of it is how you respond to a question or concern that your customer has – but businesses also have to be able to draw the visitor’s attention. One way of doing this is simply by [...] |
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