Plain Thoughts Blog

on marketing, media and communication

Archive for January, 2009

Corporate vs non-profit marketing copy

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By peterurban - January 30th, 2009

Last summer, I was reflecting on non-profit marketing copy and wrote the following:
Writing non-profit copy is hardly straight-forward. It must carefully walk the line between polish and formality while setting itself apart from the doldrums of repetitive, tiresome catchphrases like “invaluable contribution” and “excellence in leadership” that seem endlessly interchangeable from organization to organization. It [...]

Marketing copy search continues…knowing your company’s values

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By peterurban - January 23rd, 2009

In the comment thread from my last post, Justin mentioned 37 Signals as a model for great web copy. I couldn’t agree more. For those of us looking to write smart, sharp marketing copy for the online software market, I think 37 Signals sets a high standard.
Consider this quote from their homepage:
Execution is everything.
We believe [...]

Presidential advice: carve out time to think

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By peterurban - January 22nd, 2009

Now that the festivities of the inauguration are over it’s time for President Obama to get to business with the mountain of issues his administration is confronted with. I find it very timely that I came across a Time Magazine interview (‘Person Of The Year’ issue from Jan 5th 2009) where Mr. Obama was asked [...]

The hunt for great web marketing copy

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By peterurban - January 16th, 2009

Writing website and marketing copy for an online audience can be tricky. I am always on the lookout for website copy and design that “works.” The problem is, when I read something I like, I often struggle to articulate exactly what qualities and formula cause me to like it in the first place. This [...]