Plain Thoughts Blog

on marketing, media and communication

Animated origami tells a corporate story

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By peterurban - March 9th, 2009

This video employs animated origami to tell the corporate story of asics , the sports shoe manufacturer, from its founders viewpoint. It seems like the founder himself is narrating it and the simple, almost black and white animation gives it a back to the basics kind of feel that underlines the message of focusing on what matters, providing athletes with the finest footwear possible. The piece was commissioned by Geraman ad agency Nordpol+Hamburg which seems to be winning tons of awards for their commercials. Interestingly the agency also has one of the most annoying agency websites I’ve ever encountered (the kind with micro font navigation that escapes when you try to click on it). Great work on the video, some work to do on the website. Enjoy the video.

Origami In the Pursuit of Perfection from MABONA ORIGAMI on Vimeo.


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