Plain Thoughts Blog

on marketing, media and communication

Archive for August, 2009

Gentlemen… Start your sponsorship proposals!

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By peterurban - August 6th, 2009

Sponsorship strategy? Check.
Customer relationship management? Check.
Social networking initiative? Check.
Fireproof racing suit? Check.
As the dust settles on another successful Rexall Edmonton Indy, its attendees are left to nurse hangovers and sunburns while its promoters are left to reflect on the successes and fallbacks of the event. While the race draws annual crowds of well over 150,000 [...]

It’s About Time: Thoughts on Teaser Marketing

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By peterurban - August 5th, 2009

Finally after weeks, perhaps even months, I can eat and sleep comfortably once more. Finally I can go throughout my day and not break down into a blubbering mess due to critical levels of mental anguish. Finally I can drive from point A to B without having to pull over on the side of the [...]