Plain Thoughts Blog

on marketing, media and communication

Book Review: Crush It!

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By Christy - April 14th, 2010

This is a very inspiring book, suitable for anyone who has ever dreamed. ‘Crush It!’ is written by Gary Vaynerchuk a self-made podcasting, social media guru. He started out as an entrepreneur at a very young age (10 yrs old) buying and selling baseball cards. Inspired by his parents entrepreneurial spirit and his own talent and drive for success Vaynerchuk, once an adult, took his parents’ discount wine store and turned it into a very successful wine boutique he renamed The Wine Library. He was a pioneer in the field of podcasting and “be yourself” online TV. He began posting shows about wine without all the pompous snobbery usually associated with that industry. He made an online show for everyone, and didn’t hide his true personality. In fact, he laid his true spirit out there, he is loud, he is energized and he really lets his audience see his passion for wine. The online show has become a hit, with a cult-like following.

Not one to remain standing still, Vaynerchuk has opened a media company called VaynerMedia with his younger brother. They are currently representing the NHL and Forbes amongst others.

‘Crust It!’ is written in the same style as Vaynerchuk’s podcast, it is confident and to the point. Vaynerchuk inspires readers to build a personal brand and build a fan club around whatever it is you love the most no matter if you are an entrepreneur or an employee. In this book he talks about his life and development as an entrepreneur and he also tells stories of those people he’s influenced who are, in his words “crushing it”. Vaynerchuk does give some good tips about how to build a personal brand with specific steps, but I still think the biggest value of his book is that it lifts the reader out of a negative mindset and leaves them with the notion that anything is possible if you want it bad enough.

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