Archive for the ‘Marketing’ CategoryGentlemen… Start your sponsorship proposals!Sponsorship strategy? Check. It’s About Time: Thoughts on Teaser MarketingFinally… Keywords: Finding a balanceI recently came across an incredible set of articles about keyword maximization on Copyblogger.com. There is no way I can top Brian Clark’s summarization of why keywords are important, how you can discover what keywords can impact your blog, and what effects they have on your traffic, so I will refer you to his handiwork: Facebook: lessons for small businesses?Everyone is complaining about the new Facebook interface. Whether its weakness is aesthetic or functional, the resounding consensus among annoyed Facebookers is that it sucks. In light of the uproar (which, might I mention, isn’t actually stopping anyone from using FB), I thought it would be a good opportunity to reflect upon the strengths of everyone’s [...] Animated origami tells a corporate storyThis video employs animated origami to tell the corporate story of asics , the sports shoe manufacturer, from its founders viewpoint. It seems like the founder himself is narrating it and the simple, almost black and white animation gives it a back to the basics kind of feel that underlines the message of focusing on [...] Handling negative blog commentsOk, last week I spoke about the power of comments on online blogging communities. But what about the dark side of blogging, every bloggers worst fear… (Please cue the ominous music.) Comments: the bread and butter of bloggingAlthough I have a lot more thinking to do on corporate marketing copy, today I will be brief and point you to an incredible article about one of the most important yet under-theorized aspects of web 2.0 interaction and networking: COMMENTS. Corporate vs non-profit marketing copyLast summer, I was reflecting on non-profit marketing copy and wrote the following: Marketing copy search continues…knowing your company’s valuesIn the comment thread from my last post, Justin mentioned 37 Signals as a model for great web copy. I couldn’t agree more. For those of us looking to write smart, sharp marketing copy for the online software market, I think 37 Signals sets a high standard. The hunt for great web marketing copyWriting website and marketing copy for an online audience can be tricky. I am always on the lookout for website copy and design that “works.” The problem is, when I read something I like, I often struggle to articulate exactly what qualities and formula cause me to like it in the first place. This [...] |
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