Plain Thoughts Blog

on marketing, media and communication

Archive for the ‘Marketing’ Category

Gentlemen… Start your sponsorship proposals!

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By peterurban - August 6th, 2009

Sponsorship strategy? Check.
Customer relationship management? Check.
Social networking initiative? Check.
Fireproof racing suit? Check.
As the dust settles on another successful Rexall Edmonton Indy, its attendees are left to nurse hangovers and sunburns while its promoters are left to reflect on the successes and fallbacks of the event. While the race draws annual crowds of well over 150,000 [...]

It’s About Time: Thoughts on Teaser Marketing

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By peterurban - August 5th, 2009

Finally after weeks, perhaps even months, I can eat and sleep comfortably once more. Finally I can go throughout my day and not break down into a blubbering mess due to critical levels of mental anguish. Finally I can drive from point A to B without having to pull over on the side of the [...]

Keywords: Finding a balance

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By peterurban - June 15th, 2009

I recently came across an incredible set of articles about keyword maximization on There is no way I can top Brian Clark’s summarization of why keywords are important, how you can discover what keywords can impact your blog, and what effects they have on your traffic, so I will refer you to his handiwork:
Click [...]

Facebook: lessons for small businesses?

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By peterurban - March 26th, 2009

Everyone is complaining about the new Facebook interface. Whether its weakness is aesthetic or functional, the resounding consensus among annoyed Facebookers is that it sucks.

In light of the uproar (which, might I mention, isn’t actually stopping anyone from using FB), I thought it would be a good opportunity to reflect upon the strengths of everyone’s [...]

Animated origami tells a corporate story

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By peterurban - March 9th, 2009

This video employs animated origami to tell the corporate story of asics , the sports shoe manufacturer, from its founders viewpoint. It seems like the founder himself is narrating it and the simple, almost black and white animation gives it a back to the basics kind of feel that underlines the message of focusing on [...]

Handling negative blog comments

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By peterurban - February 13th, 2009

Ok, last week I spoke about the power of comments on online blogging communities. But what about the dark side of blogging, every bloggers worst fear… (Please cue the ominous music.)
The negative comment!
You know what I’m talking about. What a nightmare. You post something you really care about, and that you put spent some time [...]

Comments: the bread and butter of blogging

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By peterurban - February 6th, 2009

Although I have a lot more thinking to do on corporate marketing copy, today I will be brief and point you to an incredible article about one of the most important yet under-theorized aspects of web 2.0 interaction and networking: COMMENTS.
I got the idea from Chris Brogan’s blog post A Crash Course in Comments. Chris [...]

Corporate vs non-profit marketing copy

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By peterurban - January 30th, 2009

Last summer, I was reflecting on non-profit marketing copy and wrote the following:
Writing non-profit copy is hardly straight-forward. It must carefully walk the line between polish and formality while setting itself apart from the doldrums of repetitive, tiresome catchphrases like “invaluable contribution” and “excellence in leadership” that seem endlessly interchangeable from organization to organization. It [...]

Marketing copy search continues…knowing your company’s values

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By peterurban - January 23rd, 2009

In the comment thread from my last post, Justin mentioned 37 Signals as a model for great web copy. I couldn’t agree more. For those of us looking to write smart, sharp marketing copy for the online software market, I think 37 Signals sets a high standard.
Consider this quote from their homepage:
Execution is everything.
We believe [...]

The hunt for great web marketing copy

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By peterurban - January 16th, 2009

Writing website and marketing copy for an online audience can be tricky. I am always on the lookout for website copy and design that “works.” The problem is, when I read something I like, I often struggle to articulate exactly what qualities and formula cause me to like it in the first place. This [...]