Archive for the ‘Marketing’ Category
Sponsorship strategy? Check.
I recently came across an incredible set of articles about keyword maximization on Copyblogger.com. There is no way I can top Brian Clark’s summarization of why keywords are important, how you can discover what keywords can impact your blog, and what effects they have on your traffic, so I will refer you to his handiwork:
This video employs animated origami to tell the corporate story of asics , the sports shoe manufacturer, from its founders viewpoint. It seems like the founder himself is narrating it and the simple, almost black and white animation gives it a back to the basics kind of feel that underlines the message of focusing on [...]
Ok, last week I spoke about the power of comments on online blogging communities. But what about the dark side of blogging, every bloggers worst fear… (Please cue the ominous music.)
Although I have a lot more thinking to do on corporate marketing copy, today I will be brief and point you to an incredible article about one of the most important yet under-theorized aspects of web 2.0 interaction and networking: COMMENTS.
Last summer, I was reflecting on non-profit marketing copy and wrote the following:
In the comment thread from my last post, Justin mentioned 37 Signals as a model for great web copy. I couldn’t agree more. For those of us looking to write smart, sharp marketing copy for the online software market, I think 37 Signals sets a high standard.
Writing website and marketing copy for an online audience can be tricky. I am always on the lookout for website copy and design that “works.” The problem is, when I read something I like, I often struggle to articulate exactly what qualities and formula cause me to like it in the first place. This [...]