Sponsorship strategy? Check.
Customer relationship management? Check.
Social networking initiative? Check.
Fireproof racing suit? Check.
As the dust settles on another successful Rexall Edmonton Indy, its attendees are left to nurse hangovers and sunburns while its promoters are left to reflect on the successes and fallbacks of the event. While the race draws annual crowds of well over 150,000 [...]
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