Our Work >> Strategic • Campaigns • Web & Intranet • Social Media • Video & Film

Business Analytics

Workshops

A Strategy to Improve Web Service & Reduce Cost of Operation

The Government of Alberta is going through a time of cost reduction. Alberta Finance and Enterprise (AFE) chose Plainpeak to review their current web service offerings surrounding the topic of business and economic development and create paths forward which would not only reduce their costs but also address the challenge of providing better information delivery to Albertans.

Plainpeak created a thorough, multi-faceted research approach which included a direct website audit and stakeholder consultation in order to accurately access the strengths and weaknesses of AFE's current offerings. A robust amount of information was collected and then used as source data for analytical tools such as SWOT, Gap and ROI. Plainpeak recommended four different potential paths forward to AFE that provided them with several costing models and service provision options.

AFE appreciated how quickly Plainpeak was able to understand their complex situation and how we delivered spot on recommendations. Plainpeak finished the project on budget and on-time and we look forward to continuing our work in the next step of this project in 2010.

Corporate Film

Corporate Website

A Custom-made Marketing Campaign to Help those in Need

The Counsel Connection Campaign communicates and advertises Legal Aid Alberta's (LAA) paradigm shift in dealing with LAA lawyers. The new approach takes into consideration the evolving marketplace and acknowledges that LAA lawyers are essential to LAA's future success. LAA is currently going through significant steps of strategic and tactical business development to improve its partner relations with existing roster lawyers.

The Counsel Connection Campaign communicates this critical paradigm shift towards LAA's employees as well as Alberta's law community and the general public.

The campaign is currently unfolding through a variety of marketing efforts including events, online communication and direct marketing activities.

Plainpeak is responsible for the entire Council Connection Campaign development and roll-out including research assessment, strategic planning as well as concept design and implementation.

Plainpeak is LAA's trusted marketing and communications partner, advising on and implementing a wide variety of marketing efforts.

Website

Software

Innovative Software and a Website that Brings it to Life

Plainpeak envisioned a new software product for Smibs.com as the next step in their product-line. VideoLobby.com was the outcome.

VideoLobby is for video broadcasting what Blogger and WordPress are for text-based blogging. VideoLobby allows individuals and companies to easily and professionally produce and broadcast a web based TV show and integrate it with their own website.

In addition to planning and implementing the software that runs VideoLobby, Plainpeak helped Smibs develop the VideoLobby brand, its website and marketing strategy with great success. VideoLobby was chosen out of hundreds of applicants to be featured at the CrunchUp in San Francisco in 2009 as one of the most promising social media start-ups. The demo received much attention and VideoLobby continues to get new users and flattering media coverage on a daily basis.

VideoLobby Launch

Smibs Network

International Success through Social Media Campaign

Plainpeak has supported Smibs with their marketing program for their software products. This includes webpage and software design as well as the media rollout which has included pick up from countless bloggers, articles in major online magazines such as TechCrunch in addition to mainstream media such as the Globe and Mail, the Edmonton Journal and Alberta Venture. Please visit the Smibs media page for more details.

Most recently Plainpeak was able to secure Smibs a much sought after spot in the Real-time CrunchUp in San Francisco where Smibs launched their most recent software product VideoLobby. There were dozens of media present at the event, over 1000 in the audience and tens of thousands watching online.

Plainpeak's multi-disciplinary approach to marketing combined with their international experience has really pushed Smibs into the limelight and opened up doors that would have otherwise been unaccessible.

For more on Smibs, visit www.smibs.com, to learn more about VideoLobby: www.videolobby.com, or to learn about Doorbell, Smibs' 'sales software for non-sales people', go to www.getdoorbell.com.

Corporate Film

Making of a Corporate Film

A Cinematic Corporate Film that Uncovers the Human-side of Law

As part of the Council Connection Campaign for Legal Aid Alberta, Plainpeak proposed the creation of a dramatic corporate film that tells the story of legal aid clients rather than just resorting to the typical corporate video featuring a talking-head. Plainpeak brought together a talented team of international and local experts, we created a story that the audience could relate to and hired skilled actors to deliver the message through the storyline.

The corporate film was embraced by both Legal Aid staff and an external audience. When we first released the Corporate Film at a staff conference, there were tears in the eyes of the audience, the staff were reminded what important work they do everyday.

At Plainpeak, we believe video should not just deliver a message but also touch the audience, telling a story they can relate to and identify with. This philosophy coupled with the use of the most advanced digital video cameras and DSLRs, creates moving and dramatic film-like imagery that makes Plainpeak's work stand out from other available video vendors.